Type 3

                                                                     Competition Research                                                                           by Rafid Khan            1)  Remind me/us of your brand’s industry (Perfume, Beauty, Apparel, Beverage, Electronics, Housewares, Sports/Outdoors, Luggage/Travel)? My industry is is a custom sneaker companies where you get to custom your own sneakers based on painting and drawing your sneakers to produce various colorways instead of spending hundreds of dollars in order to buy the same style of sneakers with a...

 1)  To what industry does your brand belong (Perfume, Beauty, Apparel, Beverage, Electronics, Housewares, Sports/Outdoors, Luggage/Travel)? My brand belong in a sneaker industry 2) What is the main product or service of your brand? Sneaker kit  3) What would be the motivation of your brand (does it respond to a need or desire)? To make art on sneaker based on your imagination and to show such style & personality. 4) What are three perceptions of your brand (Use emotional adjectives. For example,   “sporty” or “delicious” or “exciting”) Creative, Satisfaction and Exciting 5) What are three values of your brand (Use expressions. For example, “good value” or “respect for people” or “customer service”) Good value, customer service and spread of creativity 6) What is the look/aesthetic of your brand (identify a specific style using the resource links  Very few straight lines/edges, illustrated typography, strong message in text, bold & vibrant colors 7) Put ...