My Brand - Initial Ideas

 1) To what industry does your brand belong (Perfume, Beauty, Apparel, Beverage, Electronics, Housewares, Sports/Outdoors, Luggage/Travel)?

My brand belong in a sneaker industry

2) What is the main product or service of your brand?

Sneaker kit 

3) What would be the motivation of your brand (does it respond to a need or desire)?

To make art on sneaker based on your imagination and to show such style & personality.

4) What are three perceptions of your brand (Use emotional adjectives. For example,   “sporty” or “delicious” or “exciting”)

Creative, Satisfaction and Exciting

5) What are three values of your brand (Use expressions. For example, “good value” or “respect for people” or “customer service”)

Good value, customer service and spread of creativity

6)

1. What is the look/aesthetic of your brand (identify a specific style using the resource links 

Very few straight lines/edges, illustrated typography, strong message in text, bold & vibrant colors

7) Put yourself in the role of the client talking to an agency. What main message would you want them to understand about your brand (similar to “love people, love beer”)?

"Bring Out the Different In You"

8) What are the demographics of your target audience (Google search “demographics of Nike products”)?

Teenagers, Young adults or people who are into collecting sneakers

9) Where and how would your target audience experience your brand (tv commercial, print ad, Tik-tok, etc.)?

Foot Locker, Social Media

10) Why did you choose this idea? How does it correspond to your own personal values?

I choose this idea because I think it's ridiculous of people spending sneakers for a high price. Instead to spending the same sneakers for a different colorways, we can use the sneaker kits filled with markers, and other supplies to create our own sneakers. Also, sometimes people have a hard time finding shoes that are right for them and they spending hours in the sneaker to find a right shoe for them. Instead of going through these complicated issues regarding buying sneakers or finding the right sneaker for yourself, you can use the sneaker kit to custom your own sneakers based using colorful supplies.